Yonael Marga is a slow-fashion luxury brand based in Addis Ababa, Ethiopia. We specialize in custom-made and ready-to-wear design, and conceptual art production. Our brand is rooted in African-Futurism and Ethio-futurism concepts and utilizes fantasy, story-telling, visual art, graphic, and fashion design to look into the past, how it interplays with the future, and the now through an Ethiopian lens birthing new perspectives. Preserve and pass on the generational knowledge of cloth making and indigenous art forms of Ethiopia through multidisciplinary approaches that fuse fashion design with visual art and creative writing/storytelling and showcase them to local and global markets/audiences.